Increase Sales with Easy-To-Read Web Pages
Article Title: Increase Sales with Easy-To-Read Web PagesAuthor Name: Copyright: ? 2003Email: webmaster@profitablewebstrategies.comURL: http://www.profitablewebstrategies.com/easytoread.htm Word Count: 636 wordsCategory: Web Design, Internet Marketing, Online Marketing, Internet, Business, Marketing, fonts for the web, typographyReprint Instructions: This article may be reprinted freely with bylines and URL.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Increase Sales with Easy-To-Read Web PagesMake sure you've made it easy for visitors to read your web pages. Web pages with readable text will generate more sales than fancy pages that are hard to read. Follow these design tips. Not only will your web pages be easier to read, but you'll keep potential buyers at your site and position yourself to increase sales.Keep Pages Short -- Especially Your Home Page- Put important content at the top of your pages so it's visible on the screen. Users may not scroll through lengthy pages.
- In general, limit the length of a web page to two screens. - Split up long pages into several pages.Layout- Use left aligned text rather than justified text.- Write short paragraphs (4-5 lines).- Indent paragraphs in sales letters.- Limit the width of your web pages to fit your visitors' monitors. Your visitors don?t want to scroll left to right to see your content.- Keep the look, layout, navigation, typefaces, and colors consistent on all pages. Break up Copy- Avoid long pages of text. - Break up text with white space, color, columns, lines, bars, and graphics.- Break up copy into easy-to-read sections - Use subheadings and bulleted lists to highlight benefits.Color and Contrast- Use color sparingly.
Too much color can be distracting.- Select a background color that contrasts with the text color. - Avoid blue backgrounds when using blue links (the standard link color).- Avoid dark backgrounds. Dark text on a light background is easy to read.- Avoid text on multi-colored background images. Most background images will decrease the readability of your text. - Use web-friendly colors.
Colors that look bright on your monitor may appear dark on someone else?s and make your message unreadable. Typography - Avoid small type, reverse type (white text on dark background), and italics. - Avoid using UPPER CASE in your body copy. - Limit the number of fonts in a web site to a maximum of three.- Use a type size that is geared to your target audience. For instance, use larger type for older readers.
- Emphasize important words, headlines, and sentences by using color, bold, and different text sizes. But do so sparingly. Too much bold or color reduces the impact. - Avoid underlining. Readers might think your underlined words or sentences are links.- Use standard fonts such as Arial, Times New Roman, and Verdana.
If you?re using fonts your viewers don?t have on their computers, their browsers will show substitute fonts and your web pages can look totally different on visitors' computers than how you intended them to look. - Avoid special characters like curly quotes, curly apostrophes, n-dashes, and m-dashes. These characters may convert into bogus characters in web sites. Images and Graphics- Use images and graphics that support your sales message.- Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text.
Check Your PagesWeb pages may look different on your visitors' computers, depending on their computer, monitor, browser, and fonts. What may look great on one browser may look unprofessional on another. View your web pages with different browsers, computers, platforms (PC and Mac), screen resolutions, and settings. Statistics indicate that visitors use a wide variety of browsers and platforms. If you?re not experienced with web design, hire a professional web designer to design your web pages and convey a professional look.Keep visitors, prospects, and buyers at your site with easy-to-read, interesting content.
An easy-to-read, professional web site can maximize your sales. Apply these techniques now.P.S. Read more in-depth articles at http://www.profitablewebstrategies.com This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. More info at http://www.profitablewebstrategies.com/ebook.htm. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Web design built on proven marketing strategies! FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie Web design and marketing strategies to increase your online profits.Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales." Send email to: mailto: subscribepws@profitablewebstrategies.com.
New System for Quality Control Testing in the Packaging Industry
(ContentDesk) March 16, 2006 -- Mecmesin has launched a new testing system which will be of considerable interest to the packaging industry.A child-resistant package can be described as one sealed in such a manner that it can be opened only by a person with a combination of dexterity, co-ordination, strength and experience well within the capabilities of a legitimate user, but beyond the capacity of a small child. One example of such a package is a container with a Type 1A closure (see ASTM D3472-97), i.e. a screw cap which requires a simultaneous pushing and twisting action before opening is possible. Closures of this type are in widespread use for protecting children from: paints, solvents, thinners, household chemicals, adhesives, cleaning fluids, garden chemicals and particularly pharmaceuticals.The Mecmesin child-resistant closure tester is able simultaneously to measure the downward force and the release torque applied to a closure.
This makes it a particularly suitable...
Color printers > New System for Quality Control Testing in the Packaging Industry
AP9 GalleriaUSA Adds Color to Women’s Faces With This Winter’s Make-up Trends
Stamford, CN (ContentDesk) December 8, 2005 -- Fashion and make-up choices go hand-in-hand. When winter comes, we tend to bury ourselves in layers, and our faces need new colors to look and feel healthy. When its time to replace the summery shades with autumn and winter make-up and skin care products, wise shoppers use the savings they get from savings programs like AP9 GalleriaUSA, a leading discount membership program offered by Adaptive Marketing LLC, to pick up the shades, creams, lotions and other products appropriate for the frosty time of year.This winter, millions of women will perform makeovers on their make-up cases, since the trends have changed this year, bringing a lot of shades of purple and a more seductive color palette than usual during the chilly months. Before hitting the stores, gift cards in hand, members of AP9 GalleriaUSA must be aware that not every color suits their skin....
AP9 GalleriaUSA Adds Color to Women’s Faces With This Winter’s Make-up Trends
Color printers > AP9 GalleriaUSA Adds Color to Women’s Faces With This Winter’s Make-up Trends
Business Card Printing Services
The simple black and white business card has metamorphosed into designer versions. Unusual business cards are made from wood, plastic, metal, magnets, glass, or handmade paper. And some are printed in four colors while others are made using embedding or imprint technology. The purpose is to be unique and different, and make a lasting impression.
Depending on your thoughts, budget, design, and needs, a business card service will tell you what kind of printing your card will need.
They offer die-cut business cards, embossed cards, CMYK full color printing, bi-fold business cards, or thermograph print cards?different processes that produce varied results.
Most business card printing services will provide in-house design services if you let them have all the information you need on the card. Otherwise, you could design your business card yourself by using the online card design services. Print providers like GreatFX business cards offer a complete online...
Color printers > Business Card Printing Services
Plasma Televisions
Now a status symbol among the rich and wealthy, a plasma TV is a high-definition (HDTV) alternative to the standard cathode-ray televisions sold today. It gives viewers sharp images and vibrant colors, particularly when used in conjunction with high-definition broadcasts. A quality plasma TV, however, does not come cheap. Its price ranges from $4,000 to $15,000 plus.
One of the main attractions of a plasma TV is a flat screen, which can be mounted directly on a wall. Manufacturers often employ surround-sound theater speakers and high-end receivers to complete the feeling of luxury.
No wonder plasma TVs are such a craze these days.
In terms of science, 'plasma' refers to inert gases like neon and xenon that glow when in contact with an electrical field. Televisions usually rely on thousands of small 'picture elements', abbreviated as pixels. A bundle of three distinct colors, usually red, green and yellow, constitute one pixel in a color TV. Properly...
Color printers > Plasma Televisions
Increase Sales with Easy-To-Read Web Pages
Article Title: Increase Sales with Easy-To-Read Web PagesAuthor Name: Copyright: ? 2003Email: webmaster@profitablewebstrategies.comURL: http://www.profitablewebstrategies.com/easytoread.htm Word Count: 636 wordsCategory: Web Design, Internet Marketing, Online Marketing, Internet, Business, Marketing, fonts for the web, typographyReprint Instructions: This article may be reprinted freely with bylines and URL.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Increase Sales with Easy-To-Read Web PagesMake sure you've made it easy for visitors to read your web pages. Web pages with readable text will generate more sales than fancy pages that are hard to read. Follow these design tips. Not only will your web pages be easier to read, but you'll keep potential buyers at your site and position yourself to increase sales.Keep Pages Short -- Especially Your Home Page- Put important content at the top of your pages so it's visible on the screen. Users may not scroll through lengthy pages.
-...
Increase Sales with Easy-To-Read Web Pages
Color printers > Increase Sales with Easy-To-Read Web Pages
Cambrian House Inc. Sends Lunch to Google
Calgary, Canada (ContentDesk) June 28, 2006 -- Cambrian House Inc., a Calgary based software company spent Monday afternoon delivering lunch (over 1000 pizzas) to the Googleplex in Mountain View, California as they inducted the famed internet search company into their NVA hall of fame. The National Viking Association (NVA) is a hall of fame for those companies and individuals that make a dent in the online universe.